Plain text emails might be exactly what your email marketing strategy is missing| Takeaways from Winning Winback
Description
Let’s dive into the strategies and methods used in the SparkToro feedback-slash-winback email, featured in Episode 30.
Ideas you don’t want to miss
(03:54 ) Takeaway 1: 1:1-style personal emails don’t have to be (or usually shouldn’t be) all or nothing
(04:48 ) Takeaway #2: Flex those humility muscles before asking for customer feedback
(05:55 ) Takeaway #3: Use email content to take shared values further
(08:00 ) Takeaway #4: Learn (and use) your customers’ lifecycle
(08:49 ) Takeaway #5: Use choice to increase relevance when you don’t have the right data
(09:17 ) Takeaway #6: Don’t blindly follow your competition
(10:02 ) Takeaway #7: Understand screen fatigue and cut whatever you can
Links from this episode
Take a look at the emails we featured in Ep. 30
Plan more effective emails with my Ecomm Playbooks or SaaS Success Pack
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